Exciting news! Acne is coming to Dover Street in Mayfair, so London will soon see its very own store (its currently only in concessions such as Liberty, Browns etc.). Formed in 1996 in Stockholm by four creatives, they quickly developed strong attention for their unique denim range, which also featured a unisex jean, but they also include design, film, advertising and production amongst their assignments.
“Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement.” explains Jonny Johansson, Acne’s Creative Director.