Tuesday, February 16, 2010

Casely-Hayford for John Lewis

John Lewis has launched a new designer collaboration teaming  up with Joe Casely-Hayford.  Joe Casely-Hayford has been a designer since the mid 1980's , producing both men and women's shows in Paris, London and Tokyo.

Aswell as being a creative Director in Italy, and selling his ranges in prestigious stores world wide,  since 2005 he has also been the creative director of Gieves and Hawkes (the 200 year old Saville Row house).  He also launched a new brand called Casely-Hayford , a collaboration with his son Charlie Caesly-Hayford in Spring/Summer 2009. The brand philosophy reflects the Casely-Hayford spirit which spans from 'English Heritage to British Anarchy', with an emphasis on 'Slow Fashion' and 'Innovation Through Tradition'.

The exclusive John Lewis  range consisting of thirty pieces, and demonstrates unique British style to its best. Launching in March, this is set to become a huge success, with alot of press coverage on this already. Trench coats, blazers, knitwear  shirts and sateen trousers ranging from £60-£400, all of which are beautiful cut and design.  The Brogues have only 30 being produced, and are numbered, so i predict these will be a sought after purchase.

with new exciting new designer collaborations like this, John Lewis demonstrates that it is  a major player in high street fashion.  A key destination for quality beautiful designs, and im sure theres more to come...

“The creative process behind this collection was both novel and challenging. John Lewis has perhaps the broadest customer base I have ever dressed, and so I relished the opportunity to create original, yet wearable clothes with cross generational appeal.” Joe Casely-Hayford


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